If you follow my stories on Instagram, you’ll know I posed this question to my followers on Monday in my first episode of Coffee with Chris.

It’s a question I toil with. I grew up playing at country clubs, where for me it was about having the coolest golf shoes, the nicest polos, the best clubs. 

When it was time for me to go to college we left the country club scene, and since then I have developed a more well-rounded approach to golf as a whole. I’m now a muni-guy. Don’t get me wrong, I still enjoy the country club experience; it’s a nice change, especially when you are playing some of the great courses. 

In the last few years I’ve been wondering how to grow the game. I think appealing to a younger generation is most important. To do this, I believe, we need to allow a more causal approach. 

Here’s my plan:
1) MUSIC - the trend of Bluetooth speakers in carts needs to continue.

2) T-shirts/Athlesiure wear - I challenge you to give me a reason why polos need to be worn on the golf course. CAUTION: this does not mean I’m promoting ripped jean shorts or ragged t-shirts. But I believe that if we can wear our causal clothing on the course, golf would be much more appealing, especially to new and younger players.

3) We need “Introductory Courses.” Lets start creating 3 hole executive courses, shorter in length, where those interested in golf can come out for 30 to 45 minutes and try golf. We can provide clubs, balls, and tees for just a few dollars. Make the courses aesthetically pleasing but easy, promoting enjoyment. 

I know that last point is a tall order, but I think it’s equal to the "try before you buy" sales tactic. You know how easy it is to become addicted to golf, just a taste and you're hooked.
It’s important to keep the lessons of the game prominent when promoting golf. Respect of your playing partners, the course, and the game have deep meaning to me. These should not fall by the wayside, and I think they can be just as strong whether someone is wearing a polo or a t-shirt.

What do you think? Comment below and share with fellow golfers. I’m curious to know where you stand.


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